{"id":32975,"date":"2025-08-02T03:30:09","date_gmt":"2025-08-02T03:30:09","guid":{"rendered":"https:\/\/wbowe.com\/2025\/08\/02\/william-benton-proprietaire-et-editeur-deb\/"},"modified":"2026-02-09T19:08:59","modified_gmt":"2026-02-09T19:08:59","slug":"william-benton-proprietaire-et-editeur-deb","status":"publish","type":"post","link":"https:\/\/wbowe.com\/fr\/2025\/08\/02\/william-benton-proprietaire-et-editeur-deb\/","title":{"rendered":"William Benton, propri\u00e9taire et \u00e9diteur d&rsquo;EB"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1372.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element awb-imageframe-style awb-imageframe-style-below awb-imageframe-style-1\" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"800\" height=\"600\" alt=\"JFK et William Benton\" title=\"Benton, Wm. kennedy-benton\" src=\"https:\/\/wbowe.com\/wp-content\/uploads\/2022\/11\/Benton-Wm.-kennedy-benton.jpeg\" class=\"img-responsive wp-image-26849\" srcset=\"https:\/\/wbowe.com\/wp-content\/uploads\/2022\/11\/Benton-Wm.-kennedy-benton-200x150.jpeg 200w, https:\/\/wbowe.com\/wp-content\/uploads\/2022\/11\/Benton-Wm.-kennedy-benton-400x300.jpeg 400w, https:\/\/wbowe.com\/wp-content\/uploads\/2022\/11\/Benton-Wm.-kennedy-benton-600x450.jpeg 600w, https:\/\/wbowe.com\/wp-content\/uploads\/2022\/11\/Benton-Wm.-kennedy-benton.jpeg 800w\" sizes=\"(max-width: 1170px) 100vw, (max-width: 640px) 100vw, 800px\" \/><\/span><div class=\"awb-imageframe-caption-container\"><div class=\"awb-imageframe-caption\"><h2 class=\"awb-imageframe-caption-title\">Benton, Wm. kennedy-benton<\/h2><p class=\"awb-imageframe-caption-text\">Le pr\u00e9sident John F. Kennedy avec William Benton<\/p><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:40px;margin-bottom:40px;width:100%;max-width:100%;\"><div class=\"fusion-separator-border sep-double sep-dotted\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#005b8c;border-color:#005b8c;border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div style=\"text-align:right;\"><a class=\"fusion-button button-flat button-small button-custom fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--button_accent_color:#ffffff;--button_accent_hover_color:#105378;--button_border_hover_color:#ffffff;--button_gradient_top_color:#105378;--button_gradient_bottom_color:#105378;--button_gradient_top_color_hover:rgba(255,255,255,0.55);--button_gradient_bottom_color_hover:rgba(255,255,255,0.55);\" target=\"_self\" href=\"https:\/\/wbowe.com\/fr\/2025\/08\/02\/robert-hutchins-president-de-luniversite-de-chicago\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Suivant<\/span><i class=\"fa-angle-double-right fas awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><div class=\"fusion-text fusion-text-1 awb-text-cols fusion-text-columns-2\" style=\"--awb-columns:2;--awb-column-spacing:2em;--awb-column-min-width:100px;\"><p><div id=\"attachment_26847\" style=\"width: 169px\" class=\"wp-caption alignleft\"><img decoding=\"async\" aria-describedby=\"caption-attachment-26847\" class=\"size-full wp-image-26846\" src=\"https:\/\/wbowe.com\/wp-content\/uploads\/2022\/11\/Benton-Wm-portrait.jpg\" alt=\"William Benton\" width=\"159\" height=\"250\"><p id=\"caption-attachment-26847\" class=\"wp-caption-text\">William Benton, \u00e9diteur de l&rsquo;Encyclopaedia Britannica<\/p><\/div>\n<span class=\"fusion-dropcap dropcap\">P<\/span>Parall\u00e8lement au d\u00e9veloppement de l&rsquo;ordinateur, les encyclop\u00e9distes de l&rsquo;Encyclopaedia Britannica ont longuement r\u00e9fl\u00e9chi \u00e0 la structure d&rsquo;une encyclop\u00e9die moderne et \u00e0 la mani\u00e8re dont elle pourrait \u00eatre associ\u00e9e \u00e0 une interface homme\/machine adapt\u00e9e \u00e0 l&rsquo;\u00e8re \u00e9lectronique.<\/p>\n<p>La 14e \u00e9dition de l&rsquo;<em>Encyclop\u00e6dia Britannica<\/em> avait \u00e9t\u00e9 publi\u00e9e en 1929, alors que la soci\u00e9t\u00e9 appartenait \u00e0 Sears, Roebuck. La m\u00eame ann\u00e9e, William Benton fonde l&rsquo;agence de publicit\u00e9 Benton and Bowles \u00e0 New York. <\/p>\n<p>L&rsquo;agence a prosp\u00e9r\u00e9 gr\u00e2ce \u00e0 l&rsquo;essor de la radio en r\u00e9seau et \u00e0 ses propres innovations dans le d\u00e9veloppement de la publicit\u00e9 nationale. On attribue \u00e0 Benton &amp; Bowles, entre autres, l&rsquo;invention du feuilleton radiophonique, qu&rsquo;il utilisait comme v\u00e9hicule pour vendre les produits de ses clients.<\/p>\n<p>Benton, plus tard vice-pr\u00e9sident de l&rsquo;universit\u00e9 de Chicago, a utilis\u00e9 le produit de la vente de Benton &amp; Bowles pour acqu\u00e9rir Britannica en 1943, apr\u00e8s que Sears a \u00e9chou\u00e9 dans sa tentative de faire don de la soci\u00e9t\u00e9 \u00e0 l&rsquo;universit\u00e9.<\/p>\n<\/div><div style=\"text-align:right;\"><a class=\"fusion-button button-flat button-small button-custom fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" style=\"--button_accent_color:#ffffff;--button_accent_hover_color:#105378;--button_border_hover_color:#ffffff;--button_gradient_top_color:#105378;--button_gradient_bottom_color:#105378;--button_gradient_top_color_hover:rgba(255,255,255,0.55);--button_gradient_bottom_color_hover:rgba(255,255,255,0.55);\" target=\"_self\" href=\"https:\/\/wbowe.com\/fr\/2025\/08\/02\/robert-hutchins-president-de-luniversite-de-chicago\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Suivant<\/span><i class=\"fa-angle-double-right fas awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:40px;margin-bottom:40px;width:100%;max-width:100%;\"><div class=\"fusion-separator-border sep-double sep-dotted\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#005b8c;border-color:#005b8c;border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[1158,1150],"tags":[],"class_list":["post-32975","post","type-post","status-publish","format-standard","hentry","category-5-emeutes-et-fusees-inventer-lavenir-eb","category-riots-and-rockets-menu-principal-navigation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>William Benton, propri\u00e9taire et \u00e9diteur d&#039;EB - William J. 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