{"id":32888,"date":"2025-08-02T03:50:52","date_gmt":"2025-08-02T03:50:52","guid":{"rendered":"https:\/\/wbowe.com\/2025\/08\/02\/peter-norton-fait-entrer-britannica-dans-le-secteur-des-logiciels-2\/"},"modified":"2026-01-27T19:59:52","modified_gmt":"2026-01-27T19:59:52","slug":"peter-norton-fait-entrer-britannica-dans-le-secteur-des-logiciels-2","status":"publish","type":"post","link":"https:\/\/wbowe.com\/fr\/2025\/08\/02\/peter-norton-fait-entrer-britannica-dans-le-secteur-des-logiciels-2\/","title":{"rendered":"Peter Norton fait entrer Britannica dans le secteur des logiciels"},"content":{"rendered":"

<\/span>

Norton, Peter<\/h2>

Peter Norton, pr\u00e9sident de l'EB<\/p><\/div><\/div><\/div>

<\/div><\/div>
Suivant<\/span><\/i><\/a><\/div>

A<\/span>ien qu’il ne soit pas pr\u00eat \u00e0 suivre les conseils de Wier en 1983, le conseil d’administration de Britannica est convaincu que l’entreprise doit se rapprocher du march\u00e9 \u00e9mergent des ordinateurs personnels. Cette ann\u00e9e-l\u00e0, l’Encyclopaedia Britannica Educational Corporation, dont j’ai \u00e9t\u00e9 plus tard le pr\u00e9sident, a publi\u00e9 une douzaine de titres \u00e9ducatifs sur disquette qu’elle avait acquis pour la plate-forme Apple II. Britannica a rapidement d\u00e9cid\u00e9 d’acqu\u00e9rir directement sa propre capacit\u00e9 de d\u00e9veloppement de logiciels. En 1985, elle a achet\u00e9 Design Wear, EduWear et Blue Chip, trois petits \u00e9diteurs de logiciels bas\u00e9s \u00e0 San Francisco qui vendaient \u00e9galement des produits \u00e0 base de disquettes magn\u00e9tiques de 5\u00bc pouces.<\/p>\n

\"Bill

2000 Bill Bowe, EVP & General Counsel, Karl Steinberg, VP HR, Robert Gwinn, Chairman, Peter Norton, President, EB, Patricia Wier, President, EB USA<\/p><\/div>\n

Avec l’introduction cette ann\u00e9e-l\u00e0 du format CD-ROM, Britannica a \u00e9galement commenc\u00e9 \u00e0 r\u00e9fl\u00e9chir \u00e0 la mani\u00e8re dont elle pourrait exploiter ce nouveau support. La question n’\u00e9tait pas simple. L’Encyclop\u00e6dia Britannica elle-m\u00eame a \u00e9t\u00e9 jug\u00e9e trop volumineuse pour \u00eatre mise sur un CD-ROM, m\u00eame avec une indexation minimale et un format texte seul.<\/p>\n

En outre, le mod\u00e8le \u00e9conomique de l’entreprise repose toujours sur la vente de son produit phare, un ouvrage imprim\u00e9 en plusieurs volumes, \u00e0 un prix d’achat de 1 200 dollars et plus, selon la reliure. La culture de vente directe qui pr\u00e9valait chez Britannica n’\u00e9tait pas plus r\u00e9ceptive \u00e0 l’id\u00e9e d’une alternative \u00e9lectronique peu co\u00fbteuse \u00e0 la s\u00e9rie imprim\u00e9e qu’elle ne l’avait \u00e9t\u00e9 lorsque Patricia Wier avait fait sa premi\u00e8re recommandation.<\/p>\n

En 1987, la direction de Britannica, dirig\u00e9e par l’ancien Anglais, devenu citoyen am\u00e9ricain, Peter Norton, a trouv\u00e9 une solution.<\/p>\n

Cette fois, le plan n’est pas consid\u00e9r\u00e9 comme une menace pour la force de vente et il est approuv\u00e9 par le conseil d’administration. Au lieu de mettre l’Encyclop\u00e6dia Britannica<\/em> sur un CD-ROM, Britannica deviendrait un leader dans l’industrie de l’\u00e9dition de logiciels nouvellement d\u00e9velopp\u00e9e en construisant une version CD-ROM multim\u00e9dia de son encyclop\u00e9die Compton’s<\/em>, destin\u00e9e aux \u00e9tudiants. \u00c0 l’\u00e9poque, le jeu d’imprim\u00e9s de Compton \u00e9tait offert gratuitement aux acheteurs du jeu d’imprim\u00e9s plus co\u00fbteux de l’Encyclop\u00e6dia Britannica.<\/p>\n<\/div>

Suivant<\/span><\/i><\/a><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div>
\"EB<\/span>

EB-Designware-ad<\/h2>

1986 EB DesignWare Ad <\/p><\/div><\/div><\/div><\/div><\/div>

\"EduWare<\/span>

EB-EduWare-Software-Ad-1986-01-02<\/h2>

1986 Publicit\u00e9 pour le logiciel EduWare \n<\/p><\/div><\/div><\/div><\/div><\/div>

\"EB<\/span>

EB-Bluechip-Software-ad-1986-01-01-04-<\/h2>

1986 EB Blue Chip Software Ad <\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

<\/div><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1158,1150],"tags":[],"class_list":["post-32888","post","type-post","status-publish","format-standard","hentry","category-5-emeutes-et-fusees-inventer-lavenir-eb","category-riots-and-rockets-menu-principal-navigation"],"acf":[],"yoast_head":"\nPeter Norton fait entrer Britannica dans le secteur des logiciels - William J. Bowe<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wbowe.com\/fr\/2025\/08\/02\/peter-norton-fait-entrer-britannica-dans-le-secteur-des-logiciels-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Peter Norton fait entrer Britannica dans le secteur des logiciels - William J. Bowe\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wbowe.com\/fr\/2025\/08\/02\/peter-norton-fait-entrer-britannica-dans-le-secteur-des-logiciels-2\/\" \/>\n<meta property=\"og:site_name\" content=\"William J. Bowe\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-02T03:50:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-27T19:59:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wbowe.com\/wp-content\/uploads\/2022\/11\/2000060466-4.jpg\" \/>\n<meta name=\"author\" content=\"Bill Bowe\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bill Bowe\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"30 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/wbowe.com\\\/fr\\\/2025\\\/08\\\/02\\\/peter-norton-fait-entrer-britannica-dans-le-secteur-des-logiciels-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wbowe.com\\\/fr\\\/2025\\\/08\\\/02\\\/peter-norton-fait-entrer-britannica-dans-le-secteur-des-logiciels-2\\\/\"},\"author\":{\"name\":\"Bill Bowe\",\"@id\":\"https:\\\/\\\/wbowe.com\\\/#\\\/schema\\\/person\\\/430b2a94ae8e4f3174a007a1dac83514\"},\"headline\":\"Peter Norton fait entrer Britannica dans le secteur des logiciels\",\"datePublished\":\"2025-08-02T03:50:52+00:00\",\"dateModified\":\"2026-01-27T19:59:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/wbowe.com\\\/fr\\\/2025\\\/08\\\/02\\\/peter-norton-fait-entrer-britannica-dans-le-secteur-des-logiciels-2\\\/\"},\"wordCount\":6072,\"image\":{\"@id\":\"https:\\\/\\\/wbowe.com\\\/fr\\\/2025\\\/08\\\/02\\\/peter-norton-fait-entrer-britannica-dans-le-secteur-des-logiciels-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/wbowe.com\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/2000060466-4.jpg\",\"articleSection\":[\"5 \u00c9meutes et fus\u00e9es - Inventer l'avenir EB\",\"Riots and Rockets Menu principal Navigation\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/wbowe.com\\\/fr\\\/2025\\\/08\\\/02\\\/peter-norton-fait-entrer-britannica-dans-le-secteur-des-logiciels-2\\\/\",\"url\":\"https:\\\/\\\/wbowe.com\\\/fr\\\/2025\\\/08\\\/02\\\/peter-norton-fait-entrer-britannica-dans-le-secteur-des-logiciels-2\\\/\",\"name\":\"Peter Norton fait entrer Britannica dans le secteur des logiciels - William J. Bowe\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wbowe.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/wbowe.com\\\/fr\\\/2025\\\/08\\\/02\\\/peter-norton-fait-entrer-britannica-dans-le-secteur-des-logiciels-2\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/wbowe.com\\\/fr\\\/2025\\\/08\\\/02\\\/peter-norton-fait-entrer-britannica-dans-le-secteur-des-logiciels-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/wbowe.com\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/2000060466-4.jpg\",\"datePublished\":\"2025-08-02T03:50:52+00:00\",\"dateModified\":\"2026-01-27T19:59:52+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/wbowe.com\\\/#\\\/schema\\\/person\\\/430b2a94ae8e4f3174a007a1dac83514\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/wbowe.com\\\/fr\\\/2025\\\/08\\\/02\\\/peter-norton-fait-entrer-britannica-dans-le-secteur-des-logiciels-2\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/wbowe.com\\\/fr\\\/2025\\\/08\\\/02\\\/peter-norton-fait-entrer-britannica-dans-le-secteur-des-logiciels-2\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/wbowe.com\\\/fr\\\/2025\\\/08\\\/02\\\/peter-norton-fait-entrer-britannica-dans-le-secteur-des-logiciels-2\\\/#primaryimage\",\"url\":\"https:\\\/\\\/wbowe.com\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/2000060466-4.jpg\",\"contentUrl\":\"https:\\\/\\\/wbowe.com\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/2000060466-4.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/wbowe.com\\\/fr\\\/2025\\\/08\\\/02\\\/peter-norton-fait-entrer-britannica-dans-le-secteur-des-logiciels-2\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/wbowe.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Peter Norton fait entrer Britannica dans le secteur des logiciels\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/wbowe.com\\\/#website\",\"url\":\"https:\\\/\\\/wbowe.com\\\/\",\"name\":\"William J. Bowe\",\"description\":\"William J. Bowe\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/wbowe.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/wbowe.com\\\/#\\\/schema\\\/person\\\/430b2a94ae8e4f3174a007a1dac83514\",\"name\":\"Bill Bowe\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fb17d02aa5d7000b95f934027a525a252e51ec4235373c4fb216f5a3e20d5545?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fb17d02aa5d7000b95f934027a525a252e51ec4235373c4fb216f5a3e20d5545?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fb17d02aa5d7000b95f934027a525a252e51ec4235373c4fb216f5a3e20d5545?s=96&d=mm&r=g\",\"caption\":\"Bill Bowe\"},\"url\":\"https:\\\/\\\/wbowe.com\\\/fr\\\/author\\\/wbowe\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Peter Norton fait entrer Britannica dans le secteur des logiciels - William J. Bowe","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wbowe.com\/fr\/2025\/08\/02\/peter-norton-fait-entrer-britannica-dans-le-secteur-des-logiciels-2\/","og_locale":"fr_FR","og_type":"article","og_title":"Peter Norton fait entrer Britannica dans le secteur des logiciels - William J. Bowe","og_url":"https:\/\/wbowe.com\/fr\/2025\/08\/02\/peter-norton-fait-entrer-britannica-dans-le-secteur-des-logiciels-2\/","og_site_name":"William J. Bowe","article_published_time":"2025-08-02T03:50:52+00:00","article_modified_time":"2026-01-27T19:59:52+00:00","og_image":[{"url":"https:\/\/wbowe.com\/wp-content\/uploads\/2022\/11\/2000060466-4.jpg","type":"","width":"","height":""}],"author":"Bill Bowe","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Bill Bowe","Dur\u00e9e de lecture estim\u00e9e":"30 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/wbowe.com\/fr\/2025\/08\/02\/peter-norton-fait-entrer-britannica-dans-le-secteur-des-logiciels-2\/#article","isPartOf":{"@id":"https:\/\/wbowe.com\/fr\/2025\/08\/02\/peter-norton-fait-entrer-britannica-dans-le-secteur-des-logiciels-2\/"},"author":{"name":"Bill Bowe","@id":"https:\/\/wbowe.com\/#\/schema\/person\/430b2a94ae8e4f3174a007a1dac83514"},"headline":"Peter Norton fait entrer Britannica dans le secteur des logiciels","datePublished":"2025-08-02T03:50:52+00:00","dateModified":"2026-01-27T19:59:52+00:00","mainEntityOfPage":{"@id":"https:\/\/wbowe.com\/fr\/2025\/08\/02\/peter-norton-fait-entrer-britannica-dans-le-secteur-des-logiciels-2\/"},"wordCount":6072,"image":{"@id":"https:\/\/wbowe.com\/fr\/2025\/08\/02\/peter-norton-fait-entrer-britannica-dans-le-secteur-des-logiciels-2\/#primaryimage"},"thumbnailUrl":"https:\/\/wbowe.com\/wp-content\/uploads\/2022\/11\/2000060466-4.jpg","articleSection":["5 \u00c9meutes et fus\u00e9es - Inventer l'avenir EB","Riots and Rockets Menu principal Navigation"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/wbowe.com\/fr\/2025\/08\/02\/peter-norton-fait-entrer-britannica-dans-le-secteur-des-logiciels-2\/","url":"https:\/\/wbowe.com\/fr\/2025\/08\/02\/peter-norton-fait-entrer-britannica-dans-le-secteur-des-logiciels-2\/","name":"Peter Norton fait entrer Britannica dans le secteur des logiciels - William J. Bowe","isPartOf":{"@id":"https:\/\/wbowe.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/wbowe.com\/fr\/2025\/08\/02\/peter-norton-fait-entrer-britannica-dans-le-secteur-des-logiciels-2\/#primaryimage"},"image":{"@id":"https:\/\/wbowe.com\/fr\/2025\/08\/02\/peter-norton-fait-entrer-britannica-dans-le-secteur-des-logiciels-2\/#primaryimage"},"thumbnailUrl":"https:\/\/wbowe.com\/wp-content\/uploads\/2022\/11\/2000060466-4.jpg","datePublished":"2025-08-02T03:50:52+00:00","dateModified":"2026-01-27T19:59:52+00:00","author":{"@id":"https:\/\/wbowe.com\/#\/schema\/person\/430b2a94ae8e4f3174a007a1dac83514"},"breadcrumb":{"@id":"https:\/\/wbowe.com\/fr\/2025\/08\/02\/peter-norton-fait-entrer-britannica-dans-le-secteur-des-logiciels-2\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wbowe.com\/fr\/2025\/08\/02\/peter-norton-fait-entrer-britannica-dans-le-secteur-des-logiciels-2\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/wbowe.com\/fr\/2025\/08\/02\/peter-norton-fait-entrer-britannica-dans-le-secteur-des-logiciels-2\/#primaryimage","url":"https:\/\/wbowe.com\/wp-content\/uploads\/2022\/11\/2000060466-4.jpg","contentUrl":"https:\/\/wbowe.com\/wp-content\/uploads\/2022\/11\/2000060466-4.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/wbowe.com\/fr\/2025\/08\/02\/peter-norton-fait-entrer-britannica-dans-le-secteur-des-logiciels-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/wbowe.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Peter Norton fait entrer Britannica dans le secteur des logiciels"}]},{"@type":"WebSite","@id":"https:\/\/wbowe.com\/#website","url":"https:\/\/wbowe.com\/","name":"William J. Bowe","description":"William J. Bowe","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wbowe.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/wbowe.com\/#\/schema\/person\/430b2a94ae8e4f3174a007a1dac83514","name":"Bill Bowe","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/fb17d02aa5d7000b95f934027a525a252e51ec4235373c4fb216f5a3e20d5545?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/fb17d02aa5d7000b95f934027a525a252e51ec4235373c4fb216f5a3e20d5545?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fb17d02aa5d7000b95f934027a525a252e51ec4235373c4fb216f5a3e20d5545?s=96&d=mm&r=g","caption":"Bill Bowe"},"url":"https:\/\/wbowe.com\/fr\/author\/wbowe\/"}]}},"_links":{"self":[{"href":"https:\/\/wbowe.com\/fr\/wp-json\/wp\/v2\/posts\/32888","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wbowe.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wbowe.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wbowe.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/wbowe.com\/fr\/wp-json\/wp\/v2\/comments?post=32888"}],"version-history":[{"count":0,"href":"https:\/\/wbowe.com\/fr\/wp-json\/wp\/v2\/posts\/32888\/revisions"}],"wp:attachment":[{"href":"https:\/\/wbowe.com\/fr\/wp-json\/wp\/v2\/media?parent=32888"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wbowe.com\/fr\/wp-json\/wp\/v2\/categories?post=32888"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wbowe.com\/fr\/wp-json\/wp\/v2\/tags?post=32888"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}