{"id":28555,"date":"2023-01-11T19:48:46","date_gmt":"2023-01-11T19:48:46","guid":{"rendered":"https:\/\/wbowe.com\/2023\/01\/11\/william-benton-president-et-editeur-encyclopaedia-britannica\/"},"modified":"2023-02-21T21:04:52","modified_gmt":"2023-02-21T21:04:52","slug":"william-benton-president-et-editeur-encyclopaedia-britannica","status":"publish","type":"post","link":"https:\/\/wbowe.com\/fr\/2023\/01\/11\/william-benton-president-et-editeur-encyclopaedia-britannica\/","title":{"rendered":"William Benton, Pr\u00e9sident et \u00e9diteur, Encyclopaedia Britannica"},"content":{"rendered":"

William Benton, Pr\u00e9sident et \u00e9diteur, Encyclopaedia Britannica<\/strong><\/h3><\/h1><\/div>

<\/h3>\n

\"WilliamP<\/span>Parall\u00e8lement \u00e0 ce d\u00e9veloppement de l’ordinateur, les encyclop\u00e9distes de l’Encyclop\u00e6dia Britannica ont longuement r\u00e9fl\u00e9chi \u00e0 la structure d’une encyclop\u00e9die moderne et \u00e0 la mani\u00e8re dont elle pourrait \u00eatre associ\u00e9e \u00e0 une interface homme\/machine adapt\u00e9e \u00e0 l’\u00e8re \u00e9lectronique.<\/p>\n

La 14e \u00e9dition de l’Encyclop\u00e6dia Britannica <\/em>avait \u00e9t\u00e9 publi\u00e9e en 1929, alors que l’entreprise appartenait \u00e0 Sears Roebuck. La m\u00eame ann\u00e9e, William Benton a fond\u00e9 l’agence de publicit\u00e9 Benton and Bowles \u00e0 New York. L’agence a prosp\u00e9r\u00e9 gr\u00e2ce \u00e0 l’essor de la radio en r\u00e9seau et \u00e0 ses propres innovations dans le d\u00e9veloppement de la publicit\u00e9 nationale. On attribue \u00e0 Benton & Bowles, entre autres, l’invention du feuilleton radiophonique, qu’il utilisait comme v\u00e9hicule pour vendre les produits de ses clients.<\/p>\n

\"JFK

Le pr\u00e9sident John F. Kennedy et William Benton dans le bureau ovale.<\/strong><\/p><\/div>\n

Benton, qui deviendra plus tard vice-pr\u00e9sident de l’universit\u00e9 de Chicago, a utilis\u00e9 le produit de la vente de Benton & Bowles pour acqu\u00e9rir Britannica en 1943, apr\u00e8s l’\u00e9chec de la tentative de Sears de donner la soci\u00e9t\u00e9 \u00e0 l’universit\u00e9.<\/p>\n

Pendant la Seconde Guerre mondiale, Benton a particip\u00e9 \u00e0 l’effort de guerre et on lui attribue la cr\u00e9ation de la Voix de l’Am\u00e9rique en 1945. En 1949, il est nomm\u00e9 s\u00e9nateur des \u00c9tats-Unis pour occuper un poste vacant par son ancien partenaire publicitaire chez Benton & Bowles, le gouverneur du Connecticut Chester Bowles. Il a financ\u00e9 et supervis\u00e9 le d\u00e9veloppement de la 15e \u00e9dition jusqu’\u00e0 sa mort en 1973, l’ann\u00e9e pr\u00e9c\u00e9dant sa publication d\u00e9finitive.<\/p>\n<\/div>

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